In the era of digital dependance and where everything is findable online, how can we get around the issue of hiding search results and what we’ve put on the Internet? There is the most costly way which is the last resort after going through : litigation. This process involves individuals finding loop holes with a lawyer to why the publication or result breaks the law. This would involve going to court and contacting the search engine (Google, Bing, Yahoo) to remove what ever was put on the Internet. However, this is costly and time consuming.
The other option, according to online reputation experts, is just as time consuming but not as costly: search engine optimization or reverse search engine optimization. Realistically, suppressing search results through a team of online reputation experts is anyone’s best bet to get their name, status, identity, or history cleared. It is important to know and understand that the majority of individuals do not go to the second page of search results. Whether it is because individuals believe that search results are only significant if they are on the first page or they are simply too lazy to go to the following pages, only two percent of individuals go to the following pages of search results. So most professionals and businesses best bets are to pay for reserve search engine optimization services.
Amongst the many self-claimed online reputation experts out there, there are few that actually have the experience and knowledge to back up the product packages and services they offer. Herman Tumurcuoglu is a leading pioneer of the web search industry. Over twenty years ago, he co-founded one of the first search engines,, and is currently a personal consultant for online reputation problems within large corporations and for individual professional. He can only hope that individuals are more careful about what they put on the Internet and be conscious of their public image as others can equally destroy their image on the Internet as well.